September 11, 2008
In case you haven't caught on, I'm seriously swamped with work. (I know! Totally out of character for a girl like me--right?)
I've been assigned the job of designing a new website for my organization and it's seriously consuming all of my spare minutes--which really isn't a surprise, considering the fact I have no frekkin' clue how to build a website.
This project has also opened my eyes to the fact that my true calling in life is definitely not as a graphic designer. My brother-in-law, my two favorite friends in Texas, and my new favorite friend in Maine are all seriously talented designers--and let me tell you, each and every one of them make it look so easy.
Then there's me. As much as I'd love to be the catchy creative type, I pretty much blow beach balls when it comes to computer graphics.
The President of the Board is all, "Amy. What is this?"
And I'm like, "It's a little turtle, wearing blue Converse, and holding a balloon, Jeff. And it's animated," with my voice trailing off. "....Can you see the little guy kicking?"
"Amy," he'll continue, "what does that have to do with the mission of our group?"
And I stop, and I think, and I say, "I think it makes us look fun, and friendly, and approachable. Not to mention the fact that we have many types of turtles in our local lakes."
That's when he usually pretends that his phone is ringing, excuses himself from my office, and counts to ten before kicking each of my car tires with his snappy little prescription shoes.
Then there's the organization's logo. We're an economic development group, so of course I picked a canoe to be our front and center. When the Board of Directors asked me why I selected the canoe graphic, I paused, offered a quick shrug, an upside-down smile, and replied, "Well, we have some very nice lakes and rivers in this part of the state. Indians used to like canoes, you know. And I guess it also suggests slow and steady movement in the right direction?"
One woman said, "I think we should find a graphic that speaks more specifically to this region."
And I pursed my lips and nodded in agreement as the following though ran through my mind: You want a logo that features an '88 LeSabre with a snowplow attached to the front? Then consider it done.
Except I don't know how to do that either.